Trusted worldwide. Built one client at a time.

More Than a Transaction. A Reflection of Our Name.

Najmeddine & Co. began with a passion for watches, jewellery, and the stories behind them.

What started as a personal fascination with craftsmanship, heritage, and collecting has grown into a business serving clients across Canada, the United States, Europe, and the Middle East.

But the business was never built solely around watches or jewellery. It was built around a name.

Najmeddine is a family name, and every transaction represents that name. That means treating people with honesty, respect, transparency, and professionalism — whether they are purchasing their first watch, creating a custom engagement ring, or adding a rare piece to an established collection.

Today, Najmeddine & Co. specializes in luxury watches, custom jewellery, certified diamonds, coloured gemstones, sourcing, and consignment services. Through a global network of trusted dealers, designers, manufacturers, and suppliers, we connect clients with exceptional pieces while maintaining a highly personal experience.

We believe luxury should feel personal. No call centres. No sales pressure. No inflated promises.

Just genuine relationships, expert guidance, and a commitment to providing an experience that is second to none — because long after the transaction is complete, our family name remains attached to every piece we sell.